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Why Xbox Game Pass Is So Attractive For Devs, Whether It Cannibalizes Sales Or Not

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This is a great article about gamepass and seems to highlight my suspicions about the benefits of the platforms for developers.

  • More players play the game so it increases the player base
  • More players buy DLC
  • More players buy the base game which is bundled with DLC

My only regret about gamepass is that Microsoft is so tight lipped about numbers. I love that steam gives out tons of numbers the most popular games and number of players playing every week.

I imagine that making a game available on gamepass significantly increase social media content promoting the games which you would think leads to additional word of mouth , which can only boost sales and player awareness of the game, its developers and publishers.

If I was Microsoft I'd be developing a whole new suite of tools for players to share, customize and promote their gaming content. I'd make it as easy and as pain free as possible. These systems should be in place as soon as possible.


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