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Former Rockstar lead Leslie Benzies is producing an AAA Online Open World Game With Creation Tools

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It all sounds very ambitious. Apparently the new studio is known as Build a Rocket Boy and is developing not one but two AAA games. One is an AAA open world game with creation tools that players can use to create more content for other players to play, and the other sounds like it will be a AAA game that can only be accessed inside the open world game.

I've always wondered to myself why there isn't some big well known studio that hasn't just tried to create a free to access open World game that has AAA production value and then created a must play game that could only be purchased inside the open world game. Basically the idea would be to use the open world game to attract players to your platform and keep them engaged. From there you create different kinds of content and perhaps even let other developers create different kinds of content which the players could purchase via an in game online store. Everybody would win.

It would open up all kinds of opportunities for networking and engagement but also marketing, promotions and other things like virtual real estate, virtual items etc. 

It remains to be seen how far Buold a Rocket Boy goes but I'm interested to see what they offer.


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